LAUNCH EVENT OF "HSY BY ITTEHAD" IN LAHORE

Launch event posts can get a bit repetitive at times.However,yesterday I attended a launch event that every girls dreams of attending.Yes you know it now... "HSY by Ittehad Lawn Launch event".Read the post to see all the delicious details and back stage fun.

 6TH OF MARCH 2015:

The launch event of HSY by Ittehad Lawn was planned in three major cities..Karachi,Faisalabad and Lahore.On the evening of 6th March it was Lahore's turn to enjoy a total  feast for eyes.The venue,Raja Sahib Shopping Mall,Liberty was beautifully decorated with white floral arrangements and dazzling lights.The routine environment of Raja Sahib had morphed into an elegant and alluring atmosphere charged with enthusiasm of fashion fanatics.The whole credit of transformation and management goes to LOTUS PR.Hats off to them for pulling off such a beautiful event. 

The crowd was going crazy with excitement.Some of the serious fans were waiting outside since 12 noon for the event.The excitement was infectious and it was hard not catch it.

We got to see some amazing lawn prints by HSY this year.The prints were a tasteful blend of ethnic designs amalgamated with HSY's inspirations from his travels to Greece,Mexico and Bahamas.Vibrant colors,luxurious patterns and eye catching accessories including lace and decorated borders really created something other worldly here.Our most favorite thing was the diverse use of fabric like jacquard,silk and chiffon.The use of silk in lawn brought a touch of sophistication in the already breathtakingly beautiful prints.

The most pleasant surprise was the judicious use of brown color in the prints.Before looking at this collection I never believed brown could look so good in lawn.

The collection price ranges from 2950pkr to 6250pkr.We spotted a few kurtis in the collection too.

The models sporting HSY :)

The crowd attending the launch

HSY  while commenting upon the choice of model for this collection said that lawn and its love is a Pakistani thing.I have used Pakistani fabric and material so it made sense to choose a model from Pakistan too.When it comes to fashion scene in Pakistan there really is no better choice then Mehreen Syed.

Well said HSY :) We were so impressed by the humble attitude of Hassan Sheheryar towards his fans who were literally going crazy...(ourselves included ahem).

Mehreen Syed also attended the launch.She was wearing HSY print ,medium shirt with slim fit trousers and looked ravishing as always.Her great attitude added to her beauty.The crowd was totally smitten.

HSY and Moi ^_^ on left

The flashes put me in the mood of photography too

Also spotted on the event were Faisal Qureshi and Iffat Raheem.The media team from The Nations was covering the event among many leading fashion journalists.The detailed report on the launch will be making appearance in the sunday issue of "The Nations" magazine.