PRESS RELEASE: Zara Shahjahan introduces a further diversity of fashion with new ChikankariEid collection

[Lahore: 1^st July 2015]:

After introducing the label’s Eid Lawn and Luxury EidPretcollections,leading couturier Zara Shahjahan will be launchingthe Zara Shahjahan ChikankariEidcollection on 3^rd July2015. The new collection will be available from leading retailers across Pakistan, the brand’s flagship stores in Lahore and Karachi and from the brand’s e-portal www.zarashahjahan.com.

The Zara Shahjahan ChikankariEid collection is a unique interpretation of the signature fabric and features both classic and modern elements, combining the best of both. The pieces in the collection have been specifically designed keeping in mind the warm summer months and feature breezy kurtas in a dynamic colour palette of aqua, grey, peach, lime yellow, white and off white. The collection further incorporates the use of pure cottons which have been intricately embellished with floral finishing and pearl embellishments. Kurtas in the Zara Shahjahan ChikankariEid collection can be combined with custom floral pants which are exclusively available at the Zara Shahjahan Flagship stores in Karachi and Lahore for a further dynamic look.

Zara Shahjahan is an established fashion label in the world of bridal couture, high-street fashion, luxury prêt and Lawn. Zara’s fashion sensibility paired with an eye for detailed work and patterns has led her to produce premium clothing that has been showcased in many of Lahore and Karachi’s major fashion shows, including PFDC Sunsilk Fashion Week and Telenor Fashion Pakistan Week held recently, as well as abroad in countries including India and UK.A classic Zara Shahjahan look is an ode to individuality, femininity and sophistication.

For more information regarding the brand, log on towww.zarashahjahan.com, www.facebook.com/zarashahjahan or Instagram/zarashahjahanofficial