Every woman has the right to look and feel beautiful.The road to liberation of self essentially involves feeling beautiful.When it comes to expressing your beauty there really is no better color for woman then red.Keeping this in mind Loreal Paris Makeup has come up with a range of matte red lipsticks collection."EXCLUSIVE PURE REDS".

The brand has collaborated with design house "Sublime by Sara' to complete the Pure Reds look .We were also invited to the launch event themed "I am Red"  .Read on to know the juicy details...

February 07,2015:It was an afternoon dedicated to celebration of beauty and feminism when L'oreal Paris launched "Color Riche' Exclusive Pure Reds Collection" in association with the renowned fashion design house "Sublime by Sara".The time chosen for the launch couldn't have been more suitable with spring notes in the air and 14 February,the day of love,approaching.

We were greeted by the very efficient and hospitable staff of the Cafe X2(Check out here).The venue was beautifully and tastefully decorated with Red flowers and mirrors.The ambiance and congeniality at the venue really added to the whole experience.I loved the giant lipsticks and the mannequins looking pretty in their red robes.Hats off to Lotus PR for organizing and managing the proceedings.


The event started with an introduction by Fahad Feroze,Junior product manager Loreal Paris Makeup.Then Sabeen Kazni,makeup and business manager at Loreal makeup, explained briefly the philosophy behind the pure red lipstick collection.Red is a color of expression,of celebration and beauty. L'Oreal with its pure red range has enabled women all over the world to express themselves as boldly and beautifully as possible.

Sara Shahid of "Sublime by Sara" spoke about her collaboration with L'Oreal and the idea of Pure Rouge Collection.This collection is actually her way of 
enabling a woman to say that she is beautiful and is celebrating  it.


Sara has created a special "Valentine's Day Collection" based on each of the five shades of Pure Reds collection.

Talking about the idea she said:"The pure red collection is unique in its own way, because we have a perfect set of matte reds with an array of outfits to match ,which is ideal for the month of February.For me I personally loved the color intensity of shades and that inspired my Pure Rouge Collection.The designs,cuts and material choice all aim to embody the enchanting Pure Red Experience."

The collection includes tunics,dresses in chiffon,silk and satin designed to emphasize the allure of pure red range by L'Oreal.The Pure Rouge Valentine's Collection will be available at "sublime by Sara" in Lahore, in a price range of PKR 5000 to 25000.On a purchase of pkr 10,000 and more customers will get a L'Oreal Pure Red Collection lipstick for free.

L'Oreal will also reveal an exclusive Pure Red Collection Launch related photo shoot later this February featuring 5 diverse personalities.

Also attending the launch were the official spokes persons of L'Oreal Paris makeup...Hassan Shehryar (HSY) and Mehreen Syed.

HSY had donned a red and white checkered scarf and red boots over his suit for the event. Mehreen, as always, was a stunner.She was sporting a red lipstick as well to match the theme.

Since we attended the launch I thought my precious readers will enjoy a few informal photos of the event we snapped.

Fakhra and Shehrzad

Shehrzad from Pretty Peachy and Pink Blog(Thats me ^_^)

Hira,Fakhra and Maria(From Left to right)

Fakhra of Fakhra Rafique Blog

Shehrzad from Pretty Peachy and pink

The co admin of this blog Hina was also attending, but she prefers not to publish her photos.

You will be seeing a review on these beauties pretty soon.Stay tuned.

Do take part in our ongoing giveaway.The contest closes on 14th of February.Here is the link.For extra entries don't forget to follow us on Twitter,Google and Bloglovin.

Stay pretty and blessed.



  1. The event looks great, you must had great time :)

  2. i want all of these lippies <3

  3. Aww .they really are worth drooling over

  4. OMG... Super lovely Post and Its nice to meet you lovely dolls.



    1. Thankyou so much.It was a pleasure for me too dear

  5. It was really nice finally meeting you in person :)

    1. yes hira indeed.The pleasure was all mine <3

  6. Love reading this :) You have briefly described this event in this post :) And you all look great & ahh i need those lippies which u all got.

  7. Looks like a great event! I'm really looking forward to read your thoughts on the lipsticks! <3

    1. thankyou Zubia.Yes i will do a post on it soonish IA

  8. What an amazing launch event. Everybody's looking great and mine mine you look fab <3 Thanks for sharing the pics and event details :)

  9. seems like you guys had lots of fun .. n u look SUPERB ... btw drooling over those lipsticks ;)

  10. Great event great launch n great post :) nice dress

  11. Is loreal red range halal?


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